Popular Trends

Mackenzie and Ayden? Sooo April 2012. Belly Ballot Releases Real-Time Trends

Popularity trends are a huge influence when it comes to naming a child.  For decades, parents have relied on the annual Social Security Administration report or various opinions from baby sites to see which baby names are truly the most popular in the U.S.  The problem though, is that by the time the data is published its already outdated. Today’s social mom and dad want to know exactly what names are being used in their community, across the country, and around the world in real-time.  No one wants to wait around for an annual report.

That of course is all about to change!

We are so excited to announce that Belly Ballot is now releasing real-time baby name trends so parents can instantly see what names are popular across the globe.  No waiting, no lists, just real-trends from other parents just like you.   Thanks to the huge parent adoption of Belly Ballot (we love you guys!) we have better insights into what names are trending across the country than any other online outlet.

When we created Belly Ballot, the dream was that parents would have the same interactive and social baby name experience that I did.  It was amazing to see how excited our friends and family were to be part of the decision, and how it brought everyone together for our new baby.  Since our launch in July 2012, thousands of parents all over the country have been sharing that same dream.

For the initial report, we collected anonymous data from thousands of real Ballots, including 5000 selected names, and over 10,000 votes from friends and family.   This data combined with over 12 other social factors from our proprietary algorithm have shown the following over a 16 week period from July to October:

Trending Upwards
Girls: Audrey/Aubrey, Riley, Aria, Brooklyn
Boys: Landon, Caleb, Jackson (Jaxton, Jaxon, or Jaxen), Ryder

Trending Downwards:
Girls: Olivia, Makenzie, Skylar, Sophia
Boys: Ethan, Elijah, Liam, Gage, Bentley

Consistently High:
Girls: Savannah, Ava
Boys: Michael, Noah, Owen

Bottomed Out:
Girls: Emma, Zoe
Boys: Brayden, Kaden, Jaden

This of course is just the beginning! We plan on releasing a dashboard with live data in the very near future.  It will offer far more interesting ways to view the data including popularity by geography (your state, country, etc.), trending spellings for a given name, by origins and important cultural inflection points.  There’s a lot more to come. In the meantime, the data will be released here on Name Dropper at weekly and monthly intervals to provide parents with a pulse of what’s happening. Stay tuned!

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