<< Back to Press Room

Women's Choice Pharmaceuticals Partners with Pregnancy Site, Belly Ballot

AUSTIN, Texas, Dec. 10, 2013  -- Women's Choice Pharmaceuticals (WCP), the Arizona based women's health company and maker of Nestabs DHA and Belly Ballot, one of the largest online social networks of pregnant moms, have announced a 2014 marketing partnership that will integrate the brand's marketing.  "We are very excited to partner with such a reputable brand with a proven history of healthy infant development," says Belly Ballot executive Ravit Dayan.  "Belly Ballot's roughly 2 million annual visitors are pregnant moms who value healthy products, and will be eager to learn about Nestabs' advanced prenatal nutrition."

As part of the partnership, both organizations will introduce marketing material to their respective audiences through digital media and offline product samples.  "It's a win-win for both organizations," says Women's Choice CEO and Founder Joe Ducharme.  "The Nestabs prescription prenatal vitamin brand has been around for more than 50 years and is trusted by the OB/GYN community." 

WCP is a specialty pharmaceutical company focused on women's health.  Their nationwide sales team promotes prescription products for women to OB/GYN physicians in the United States.  WCP is currently developing two new products and actively seeking acquisitions and licensing agreements in women's health.

Pharmaceutical and nutrition company interest in parenting media is not a new phenomenon, and has been heating up in recent years.   For example, Johnson & Johnson acquired the popular parenting website BabyCenter a few years ago to reach parents earlier than their competitors.  "Companies realize that they need to reach moms as early as possible to introduce their products, differentiate themselves from competitors, and ultimately create long-term loyalty.  It's essentially a race.  Whoever delivers a better solution earlier in the pregnancy, wins," says Ravit. "Online media is the most effective way to identify the pregnant demographic and engage them appropriately." 

Belly Ballot became one of the largest concentrations of pregnant moms overnight by integrating social media with baby names. Launched in 2012, the site has thousands of monthly moms that share their baby name choices on Twitter, Facebook, and Pinterest.   Parents sort through editorial lists or through a database of over 25,000 names.

Further Information:

Women's Choice Pharmaceuticals http://www.wcpharma.com

For further information or partnership inquiries, please contact Belly Ballot PR representative, Louis Cavallo at louisjcavallo@gmail.com or Women's Choice PR representative Dave Allen at dallen@wcpharma.com

<< Back to Press Room
Monthly Prize Big thumb colgate evertrue cuddle chickadee v2 mattress grande

I had the chance to take a look at the EverTrue Cuddle mattress this month and I’m really impressed with all the comfort and safety features. I was also happy to learn that the company that makes the mattress, Colgate, has been focused entirely on making great kid’s mattresses since 1955.  Founded by an Air Force Veteran, it continues to be family-owned and operated with the children, grandchildren and great-grandchildren of the founders contributing to the business today. Best of all, the mattress is made...

The BellyBallot Story

We built BellyBallot to make naming your baby more fun. In under 2 minutes, parents can involve friends and family via Facebook, Twitter, and Google+ to vote on their favorite names. Parents can now include loved ones from all over the globe on the joyous occasion of celebrating a new child's life.