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Austin Startup Taps Growing Angel Investment Trend...The Mommy Investor

AUSTIN, Texas, Aug. 8, 2012 /PRNewswire/ -- A new social startup is targeting a fast growing angel investment community for their funding round...The "Mommy Investor."  Belly Ballot, which formally launched in July of 2012 after a successful seed funding round and favorable publicity on national publications like CafeMom and Parenting.com, is limiting their current angel investors to “Moms Only”.  The startup is looking to fuel their current growth and feels that moms are the perfect candidate for the capital and guidance they need. "Many entrepreneurs view angel investment as akin to entering into a marriage," quips Belly Ballot Founder, mother of 3 and former private equity analyst, Lacey Moler. "No one understands how to support a healthy marriage better than moms."

(Logo: http://photos.prnewswire.com/prnh/20120808/SF51699LOGO)

Vetting potential investors is not a new concept.  Contrary to conventional wisdom that all "money is green," entrepreneurs are typically selective about which investors they accept based on factors like relevant experience, key relationships and vital insights into the market. Lacey thinks that moms, who do not currently represent a large proportion of angel investors, are a huge potential opportunity for cash-hungry startups.  "Moms inherently have the skills to be fantastic early- and late-stage investors.  Not only do the daily responsibilities of motherhood require skills such as budget management, operations and planning make them perfect for scrutinizing business plans and balance sheets, there isn't a single demographic on the market that better understands consumerism. That's a huge advantage in determining winners and losers."

In addition to providing vital insights into consumer trends, the "Mommy Investor" often has professional skills developed over a lengthy corporate career which can be quite useful in the early start-up environment. "Many stay-at-home moms are former professionals like myself who have extensive experience in Corporate America, who've run successful businesses, and now those skills lie dormant. By acting as angel investors they can simultaneously leverage their hard-won workplace skills to assist small start-ups, and yet still remain full-time active moms."

Lacey hopes this will be a growing trend to empower more stay-at-home moms to take active investment roles in their community and to apply their education and experience to help earn money for the family.

For any interested moms that wish to be included in Belly Ballot's funding round, please send contact information to info (at) bellyballot (dot)com with the subject "I'm a Mommy Investor" to schedule an inquiry call.

To see this release, please go to: http://babynames.net/press/austin-startup-taps-growing-angel-investment-trend-dot-dot-dot-the-mommy-investor

About Belly Ballot

Belly Ballot makes naming your baby more fun.  In under 2 minutes, parents can choose their favorite names and invite friends and family to vote via Facebook and Twitter.  Founded in Winter of 2012, the new social website draws thousands of expecting parents every month who search for the perfect name and share their choices with friends online.  http://bellyballot.com

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Lacey Moler

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